Mercedes-Benz delivered 180,539 vehicles to its customers worldwide in January (-6.7%).
The second-best start to a year for sales was influenced by important model changes in the high-volume SUV and compact-car segments.
In particular, the model change of the B-Class, CLA and GLE, each with a double-digit sales decrease, had a negative impact on total unit sales worldwide despite the ongoing high demand for the cars with the star insignia.
From today’s perspective, the company expects the model changes to affect deliveries in the first quarter.
With a high degree of probability, the full year will be affected also by exogenous challenges and geopolitical risks, the company announces in its global sale report for January.
A member of the Board of Management of Daimler AG responsible for Mercedes-Benz cars marketing and sales, Britta Seeger, said “With more than 180,000 vehicles delivered, Mercedes-Benz has started the year 2019 with the second-best January ever”.
“With the B-Class, the CLA and the GLE, we look forward in the coming months to the new generations of models very popular with our customers and expect the model offensive in our high-volume segments to provide significant sales impetus”.
Daily Trust
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